Congratulations — you’re now officially on Couture time. Which means get set for the chicest, sexiest, and most punctual time of your life. Why? Well, let’s turn back the clock... to Los Angeles in 1997, when Gela Nash-Taylor and Pamela Skaist-Levy made the must-have v-neck tees, the first of their kind to be cut for women by women. Then came that terry tracksuit, without which the hottest and hippest names in entertainment couldn’t board a private jet, or go to the gym, or line up at Coffee, Tea, Leaf & Bean for chai lattes. Then, in a glittering, cheeky deluge, came the rest: the perfect-fit jeans, the children’s wear, the menswear (inspired by Duran Duran’s John Taylor), the handbags, the shoes, the eyewear, the fragrance... All the world’s in love with California, Couture-style, in love with the Scottie dogs and the coronets and the dangling charms: and here come the watches.

Because the Juicy woman loves to be in the right place at the right time, you will value the world-class accuracy and workmanship of these great designs. Juicy Couture timepieces feature precise quartz movements and scratch-resistant mineral crystals — and all are water resistant to 30 meters. So whether you’re dragging your board into the Malibu surf or clattering, fashionably late, into an Oscar after-party, you’ll be as up-to-the-minute as a girl can be — on Couture time.