The crocodile  The LACOSTE legend began in Boston in 1923, when René Lacoste, a tennis superstar of the 1920’s, made a wager with his Davis Cup French team captain that if he won the game, the captain would buy him an alligator suitcase. An American journalist remembered this and coined Lacoste’s nickname, writing: “He didn’t win the bag, but he fought like an alligator.” Back home alligator became crocodile, and soon René Lacoste’s tennis blazers were sporting an embroidered crocodile.

World number one in 1926-27, “The Crocodile” won seven Grand Slam titles, as well as two Davis Cups with his team-mates, “The Musketeers”.

A lifestyle brand  In 1933, René Lacoste decided to begin manufacturing the perfect shirt for tennis which he had designed earlier to beat the heat of the American summers. This original polo-shirt, called the 12.12, revolutionized men’s sportswear. It featured a crocodile on the left breast — the first time a logo was used on the outside of a shirt.

Today, René Lacoste’s legacy is the “world of Lacoste”: a range of clothing and fashion accessories designed with the same quality, comfort and relaxed elegance on which Lacoste built its name and which constitute its uniqueness.

Lacoste Watches  Renowned for quality and innovation, Lacoste has an unrivaled heritage in the sports fashion market. This Lacoste Watch Collection made by Movado Group, Inc. offers easy, elegant designs that reflect Lacoste’s unique styling and trademark crocodile logo — one of the most recognized brand symbols in the world.

Developed with meticulous attention to quality, function and detail, Lacoste Watches are crafted of solid stainless steel with precise quartz or automatic movements and scratch-resistant mineral crystals. All our watches are water resistant and come backed by the manufacturer’s two-year limited warranty.